Content Writing

After initial consultation it was decided that content creation would be at the core of this project.  As most of the business is based on referrals it was determined that the site had to support the concept that referrals will want to check a website prior to direct contact. I wrote the copy for the site using information gained in a series of email exchanges and face-to-face interviews. The goal was to give important supporting information quickly so potential clients would be motivated to take the extra step of contacting the client directly.